Data Protection
Privacy Policy
Privacy at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to any data by which you can be personally identified. Detailed information on data protection can be found in our Privacy Policy below.
Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. Their contact details can be found in the imprint (legal notice) of this website.
How do we collect your data?
Your data is collected in part when you provide it to us, for example via a contact form.
Other data is collected automatically by our IT systems when you visit the website. This includes mainly technical data (e.g., browser type, operating system, time of page access). The collection of this data happens automatically as soon as you access our site.
What do we use your data for?
Part of the data is collected to ensure the website functions without errors. Other data may be used to analyze user behavior.
What are your rights regarding your data?
You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request correction, blocking, or deletion of this data. For this, as well as for further questions about data protection, you may contact us at any time using the address provided in the legal notice. You also have the right to lodge a complaint with the competent supervisory authority.
Analysis Tools and Third-Party Tools
Your browsing behavior may be statistically analyzed when you visit our website, primarily using cookies and analytics programs. This analysis is usually anonymous and cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. More details can be found below in our Privacy Policy.
General Notes and Mandatory Information
Data Protection
We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.
Please note that data transmission over the internet (e.g., communication by email) can have security gaps. A complete protection of the data from third-party access is not possible.
Controller Information
The data controller for this website is:
viveroo GmbH
An der Burg 6
33154 Salzkotten
Phone: +49 5258 220 99 0
Email: info@viveroo.com
The controller is the natural or legal person who alone or jointly determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Revoking Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time with future effect by sending us an informal email. The legality of data processing carried out before the revocation remains unaffected.
Right to Lodge a Complaint with Supervisory Authorities
If you believe that your data is being processed unlawfully, you have the right to lodge a complaint with the competent supervisory authority. A list of supervisory authorities and their contact details can be found at:
https://www.bfdi.bund.de/EN/Infothek/Anschriften_Links/addresses_links-node.html
Right to Data Portability
You have the right to receive data that we process on the basis of your consent or in the performance of a contract in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done where technically feasible.
SSL/TLS Encryption
This website uses SSL or TLS encryption for security and to protect the transmission of confidential content (e.g., orders or inquiries you send us). You can recognize an encrypted connection by the change in your browser’s address bar from „http://“ to „https://“ and the lock symbol.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Right to Access, Block, or Delete
You have the right, within the scope of applicable laws, to receive information free of charge about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correction, blocking, or deletion of such data. For this and other questions concerning personal data, you can contact us at any time using the address provided in the legal notice.
Objection to Promotional Emails
We hereby object to the use of contact data published as part of the legal notice obligation to send unsolicited advertising and information materials. The operators of this site reserve the right to take legal action in the event of unsolicited promotional materials, such as spam emails.
Data Collection on Our Website
Cookies
This website uses cookies. Cookies do not harm your computer and do not contain viruses. They help make our website more user-friendly, effective, and secure. Cookies are small text files stored on your device and saved by your browser.
Most of the cookies we use are “session cookies,” which are automatically deleted after your visit. Other cookies remain on your device until you delete them, allowing us to recognize your browser on your next visit.
You can configure your browser to notify you about cookie use and allow cookies only in individual cases, reject cookies in specific cases or in general, and enable automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Cookies necessary for electronic communications or for certain functions you request (e.g., shopping cart) are stored based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the optimized, error-free provision of its services. Any other cookies (e.g., for analyzing your browsing behavior) are treated separately in this privacy policy.
Server Log Files
The website provider automatically collects and stores information in server log files that your browser transmits to us, such as:
- Browser type and version
- Operating system used
- Referrer URL
- Hostname of accessing computer
- Time of server request
- IP address
This data will not be merged with other data sources.
Data processing is based on Art. 6(1)(f) GDPR, which allows data processing to fulfill a contract or for pre-contractual measures.
Contact Form
If you send us inquiries via the contact form, your information, including contact details, will be stored to process the request and follow-up questions. We do not share this data without your consent.
Data entered into the contact form is processed solely based on your consent (Art. 6(1)(a) GDPR). If your request is related to contract execution, processing is also based on Art. 6(1)(b) GDPR. In all other cases, the processing is based on Art. 6(1)(f) GDPR, as we have a legitimate interest in effectively processing your request.
You may revoke your consent at any time via informal email. The legality of the data processing prior to revocation remains unaffected.
Your contact form data will be stored until you request its deletion, revoke your consent, or the data is no longer needed (e.g., your request has been fully processed). Mandatory legal obligations remain unaffected.
Data Sharing
To fulfill contracts (Art. 6(1)(b) GDPR), we share your data with delivery and payment service providers as necessary. Depending on the chosen payment provider, some data may be collected directly by them, and their privacy policies apply.
Analytics and Advertising
Google Analytics
This website uses Google Analytics, a web analytics service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies to analyze your use of the website. Data collected by cookies is generally transferred to and stored on a Google server in the USA.
The storage of Google Analytics cookies is based on Art. 6(1)(f) GDPR. viveroo GmbH has a legitimate interest in analyzing user behavior to optimize its website and advertising.
IP Anonymization
We use IP anonymization. Google shortens IP addresses within the EU or EEA before transmission to the USA. Only in exceptional cases is the full IP sent to a Google server in the USA and shortened there. Google processes this data on our behalf.
The IP address sent by your browser is not merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by setting your browser accordingly. Additionally, you can prevent Google from collecting data generated by cookies and related to your website use (including your IP address) and from processing it by downloading and installing the plugin at:
https://tools.google.com/dlpage/gaoptout?hl=en
Objection to Data Collection
You can prevent data collection by Google Analytics by clicking the following link. An opt-out cookie will be set, which prevents future data collection when visiting this site: [Disable Google Analytics].
More information on user data handling by Google Analytics:
https://support.google.com/analytics/answer/6004245?hl=en
Data Processing Agreement
We have signed a data processing agreement with Google and fully comply with the strict requirements of German data protection authorities regarding the use of Google Analytics.
Demographic Features in Google Analytics
This website uses Google Analytics‘ “demographics” feature, allowing reports on age, gender, and interests. These are based on interest-based Google advertising and third-party data. They cannot be linked to a specific person. You can disable this in your Google account settings or opt out of Google Analytics as described above.
Google reCAPTCHA
We use „Google reCAPTCHA“ (hereinafter referred to as „reCAPTCHA“) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“).
reCAPTCHA is used to check whether the data entered on our websites (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the site. reCAPTCHA evaluates various data (e.g., IP address, time spent on the website, or mouse movements made by the user). The data collected during this analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that such analysis is taking place.
The data processing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam.
For more information about Google reCAPTCHA and Google’s privacy policy, please refer to the following links:
https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html
Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter subscription form takes place exclusively based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe and will be deleted after you unsubscribe. Data that has been stored for other purposes (e.g., email addresses for the member area) remains unaffected.
MailChimp
This website uses the services of MailChimp to send newsletters. The provider is The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that helps organize and analyze newsletter distribution. When you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data is stored on MailChimp’s servers in the USA.
MailChimp is certified under the “EU-US Privacy Shield.” The Privacy Shield is an agreement between the European Union and the USA to ensure compliance with European data protection standards in the United States.
MailChimp allows us to analyze our newsletter campaigns. When you open an email sent via MailChimp, a file contained in the email (called a web beacon) connects to MailChimp’s servers in the USA. This allows us to determine whether a newsletter message was opened and which links, if any, were clicked. Technical information is also collected (e.g., time of access, IP address, browser type, and operating system). This information cannot be assigned to the specific newsletter recipient and is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.
If you do not want your data to be analyzed by MailChimp, you must unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe directly on the website.
The data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time by unsubscribing from the newsletter. The legality of any data processing already performed remains unaffected by the revocation.
The data you provide to us for the purpose of subscribing to the newsletter will be stored until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp’s servers after you unsubscribe. Data stored for other purposes remains unaffected.
For more details, refer to MailChimp’s privacy policy:
https://mailchimp.com/legal/terms/
Conclusion of a Data Processing Agreement
We have entered into a so-called “Data Processing Agreement” with MailChimp, in which we require MailChimp to protect our customers‘ data and not to disclose it to third parties. You can view this agreement here:
https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/
Plugins and Tools
Google Web Fonts
This site uses web fonts provided by Google for a uniform representation of fonts. When you access a page, your browser loads the required web fonts into your browser cache to correctly display text and fonts.
For this purpose, the browser you are using must connect to Google’s servers. This lets Google know that your IP address was used to access our website. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online content. This constitutes a legitimate interest pursuant to Art. 6(1)(f) GDPR.
If your browser does not support web fonts, a default font from your computer will be used instead.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/
WooCommerce
We have integrated the open-source eCommerce platform WooCommerce into our website as a plugin. This plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). The integrated functions send, store, and process data to and from Automattic Inc. This privacy statement informs you about which data is collected, how it is used, and how you can manage or prevent data storage.
What is WooCommerce?
WooCommerce is an eCommerce platform developed specifically for WordPress websites. It became part of the WordPress plugin directory in 2011. It allows us to present and sell our physical products online.
Why do we use WooCommerce?
We use WooCommerce to present our physical products on the website. It is essential for enabling an easy and user-friendly shopping experience, helping you find the right product for your needs.
What data does WooCommerce collect?
Any data you enter into our online store may be collected and stored by WooCommerce or Automattic. This includes information such as your email address, name, address, and payment details. Automattic may also use this information for its own marketing purposes.
In addition, Automattic automatically collects data in server log files, such as:
- IP address
- Browser information
- Default language settings
- Date and time of website access
WooCommerce uses technologies such as pixel tags (web beacons) and cookies for interest-based advertising and functionality. For example, a cookie ensures that a product remains in your shopping cart even if you leave the website and return later.
Examples of cookies used by WooCommerce:
- Name: woocommerce_items_in_cart
Purpose: Keeps track of items in the shopping cart
Expiration: End of session - Name: woocommerce_cart_hash
Purpose: Stores information about the cart content
Expiration: End of session - Name: wp_woocommerce_session_
Purpose: Assigns a unique ID to the user for cart functionality
Expiration: After 2 days
How long and where are the data stored?
WooCommerce deletes data when it is no longer needed for its purpose, unless legal obligations require longer storage. For example, server log files are typically deleted after about 30 days. The data is stored on Automattic Inc.’s servers.
How can I prevent data storage or delete my data?
You have the right to access, object to, and request deletion of your personal data at any time. You may also file a complaint with a data protection authority.
Your browser allows you to manage, delete, or disable cookies. However, doing so may negatively affect your shopping experience on our website.
Please note that WooCommerce may store and use your data outside of the EU.
More information about WooCommerce’s privacy policy and data practices can be found at:
https://automattic.com/privacy/
and general information about WooCommerce:
https://woocommerce.com/